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Today, the number of companies developing a web
presence is staggering. The registration of domain names alone is about 100,000 per month.
If you think that your company may need a web presence in the future, now is the time to
secure your domain name
( i.e. www.YourCompanyName.com or
www.YourCompanyName.Co.UK ).
WWW can help you secure that domain name
today.
More and more, individuals and
companies look for your web site before doing business with you. It's not much different
than asking for a company's brochure or written material before talking to a sales
person. In today's information packed world, your web site can provide the facts needed to
interest your potential customers.
Imagine that a company or individual is about to make a significant purchase and just
before doing so performs a search on the Internet to look at alternatives. Your
company's web site is seen, your product or service is explored and enough interest is
generated to cause the individual to complete your form for more information. You or
your staff respond with the appropriate information on a timely basis and you end up with
the sale.
In addition, many people look to the web first to find the company with which they want to
do business. A good example of this is Real Estate. Individuals looking for their next
home, in the next town or across the country, use the Internet to see what is available
and who is available to assist them.
Your store is always open. With your web site working 24 hours a day, 365 days per
year. Your physical office or store hours of business will not result in lost
sales from the person seeking information when the shop is closed. With forms, an e-mail
link, and a phone number listed on your web, a potential customer can leave a message (or
an order) while the iron's hot allowing you or your staff to respond the next business
day.
Maybe you are not happy with some aspects of your existing site.
Maybe you want it enhanced....
Maybe you want changes done faster....
Whatever the reason, you can transfer your website to WWW and improve your service.
We can probably host your site on our (UK) servers for less. A simple HTML site
with or without PHP control can be hosted as cheaply as £8 per month.
A well-designed web site can act as your always-updated brochure to which you and your sales staff can continually direct new and current customers as a reference for your company profile, latest product or service offerings, new marketing campaigns and test marketing. In fact, one of the great things about your web site is that it is constantly working for you on a 24/7 basis.
Your web site allows you many possibilities including showcasing new products, news events and can be used to disseminate company information to your staff across the country on a secure basis.
The cost of a web site can be less than what you currently pay for a Yellow Pages ad. Also, the majority of the web cost is a one-time fee unlike the Yellow Pages' monthly charge. Other advantages of the web versus the page ads are:
- The web can be seen globally while the page ads are local.
- Changes to your web can be made in a day versus the next printing of the page ad.
- More information can be displayed on the web about your services, products and staff; and at a lower cost.
If you want to expand your business to other geographical areas, your web site can help enhance and introduce your presence before your sales team arrive.
Also, consider the savings on employee recruitment. Qualified employees can find you on the Internet - sometimes saving your company pounds in recruiting cost/fees.
A web site is not a replacement for all of your marketing
tools.
In today's market, it should be a part of your overall marketing plan.
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